2.0 Marketing in the field of food delivery. Strategy. Channels. Tools.
Marketing strategy Marketing in food delivery is one of the key drivers of business development. Of course, it has its own specifics and peculiarities, but the key to success is not some "secret techniques" but a comprehensive approach and systematic approach: a marketing strategy, allocation of a budget appropriate to the tasks, wide use of various channels, daily monitoring of indicators, and detailed analytics. Contents Marketing channels Search. Contextual advertising ProtectiPopular2.0 Use of users' personal data
In most countries, the rules for the collection, storage, and processing of users’ personal data are regulated by law. To provide services to citizens of these countries, the service must comply with the regulations of these countries. If your business operates in the EU, it must comply with the EU General Data Protection Regulation (EU) 2016/679. Dots Platform provides the ability to customize the cookies notification message in accordance with the GDPR and stricter regulations. Table of cSome readers2.0 User ratings & reviews
When using the mobile application, customers can leave reviews for the company and the courier. Ratings and reviews are important parts of improving the service. Table of contents Leaving ratings and reviews Reviews and rating settings Manage reviews in the Monitoring Panel Manage reviews in the Dots Business app Leaving ratings and reviews After the successful completion of the order, customers will be able to rate the company and the courier, as well as leave feedback. An inFew readers2.0 Website and mobile app design customization
The design of the site and mobile applications can be configured individually depending on the preferences of the project. Additional appearance settings are performed in the Control Panel in the “Settings” section. Table of contents Templates Layouts Website appearance customization Website home page builder Mobile applications 1. Templates Interactive templates are available at the links below and allow you to get acquainted with the appearance of the website on differentFew readers2.0 Domain setup
In order to use your domain name for a website created on the basis of Dots Platform, you need to do some preliminary configuration. Domain setup To associate your domain name with a Dots Platform-based website, provide the domain name in the support chat or add it to the “Onboarding” file. As soon as our team will make changes, they will notify you in the support chat. After that, you need to specify the names of our servers in the NS settings in the domain name registrar's office (the sFew readers2.0 SEO features of Dots Platform websites
"Websites powered by Dots Platform are highly optimized for SEO and 100% Google compliant. You can check it through the Google Lighthouse service - https://developers.google.com/web/tools/lighthouse (https://dots-platform.intercom-attachments-7.com/i/o/540447398/e367d61bfc7dae7ea2ac0e74/gw2Jzvd6imkztBDsxeC1SBx3icTN6gm3FDt9ExauuFew readers2.0 Information for marketers and designers
Below is a list of all necessary instructions that provide an overview of the Dots Platform's capabilities in the context of marketing and design. Website and mobile app design customization Integration with marketing services using Google Tag Manager Data repoFew readers2.0 Add SEO texts to the city and promotions pages
Add a unique text, that will increase your website's visibility for search engines. You can add SEO texts that will appear on the city webpage. To add SEO texts: In the Control Panel, click Settings Cities. Locate the city you need and click the pencil icon. Click the SEO tab. Choose the desired language. Fill in the SEO texts into SEO text field (more details below). Click Save. (https://storage.crisp.chat/users/helpdeskFew readers