Question 1

2.0 How to unblock the Google Ads account

Accepted Answer

Google can block your Google Ads account for various reasons. When blocked, you will receive a notification in the account interface, as well as a corresponding e-mail.

Common reasons for blocking Google Ads account include:

Alcohol-related advertising, both for alcohol and drinks that resemble alcohol.
The presence of products or services that cause damage, harm, or injury.
Failure to comply with Google Ads format requirements (restrictions on the size of images and files; the number of characters in the ad, etc.).
Violation of affiliate program rules (same or similar ads in different accounts, for the same or similar search queries; showing several ads simultaneously that advertise the same organization, app, or site).
The presence of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.
Enabling dishonest behavior (hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services).
Data collection and use (inadequate data security; unacceptable information sharing; misusing personal information; unauthorized cookies on Google domains).
Content manipulation (using forbidden words or misspelled phrases; using invisible Unicode characters; manipulating images or videos to hide content that violates the rules).
Attempts to bypass the s

Question 2

2.0 Marketing in the field of food delivery. Strategy. Channels. Tools.

Accepted Answer

Marketing strategy

Marketing in food delivery is one of the key drivers of business development. Of course, it has its own specifics and peculiarities, but the key to success is not some "secret techniques" but a comprehensive approach and systematic approach: a marketing strategy, allocation of a budget appropriate to the tasks, wide use of various channels, daily monitoring of indicators, and detailed analytics.

Marketing channels
Search. Contextual advertising
Protection against clicks
SEO
Google My business
Social networks
Targeting on Facebook / Instagram
SMM
Working with opinion leaders
Working with reviews
Newsletters
AppStore/Google Play
ASO
Video advertising
Offline advertising
PR
Goals and targeted actions of advertising campaigns
Dots Platform tools we use

To achieve our goals, we have developed our own marketing strategy. Its key objectives are:

Increase brand awareness.
Increasing the customer base.
Increase customer loyalty and frequency of orders.

We believe that the main performance metrics are:

Cost of marketing in 1 order.
CAC (the cost of attracting 1 customer throughout the entire time of interaction with them).
The size of the customer base.
Retention (customer return rate, frequency of their orders).
Brand awareness.
Average service quality rating.

1. Marketing channels

We use the following channels to implement our marketing strategy:

● Search

Question 3

2.0 How do I top up my SendPulse account?

Accepted Answer

Follow the link to log in your SendPulse account - https://login.sendpulse.com/billing/funds/ .

You can add funds on the page where you viewed prices or when creating an SMS campaign. You can also replenish your balance using the account management panel. Click your avatar in the upper-right corner, and select "Add funds."

Enter the top-up amount.

Select a payment method (credit/debit card, Paypal, or cryptocurrency), and click Pay.

Payment options may vary based on the country set in your account settings.

On the next page, you will proceed to payment confirmation. Add the necessary payment details, and make the payment.

Link to this article: here.

Question 4

2.0 How to generate a QR-code for the site?

Accepted Answer

In order to generate a QR-code for the site, we recommend using the following services:

https://www.websiteplanet.com/webtools/free-qr-code-generator/ https://myqrcode.com/

Below, you can find the instructions for creating a QR code for each of the proposed sites.

Instructions for generation on the website https://www.websiteplanet.com/uk/webtools/free-qr-code-generator/ :

Open the website https://www.websiteplanet.com/uk/webtools/free-qr-code-generator/
Specify the URL of the page that should open to the user after scanning the QR code
If necessary, customize the code display, for example:

Change color
Add a logo
Add a frame or text

Importantly! After all the desired settings for the personalization of the QR code appearance have been made - click Generate QR so that all specified settings are applied and the code is generated based on them. For all further changes, you need to repeat the QR Generation.

After you are satisfied with the display, click Download QR and download it in the desired format

Instructions for generation on the website https://myqrcode.com:

Click on Create my QR code

Select Type of QR code - Website URL
Specify the Name of the code in order to be able to recognize it among others in the futu

Question 5

2.0 Control panel. Settings. Integrations. Google Tag Manager

Accepted Answer

"Integration with Google Tag Manager allows you to create containers for your website and mobile app, that can contain tools for data collection, analytics, and advertising.

To set up the integration:

In Tag Manager, click ** Workspace **.
Near the top of the window, find your container ID, formatted as ""GTM-XXXXXX"" and copy it.
In the Control Panel, click Settings.
Go to the Integrations tab**.
In the list of integrations, find Google Tag Manager and click the pencil icon.
In the GTM ID field, paste the container ID.
Click Save.

With Tag Manager, you can install the following tools for your website:

Google Analytics
Google Adwords
Facebook Pixel
Etc.

The complete process of creating an account and container in Google Tag Manager is described [here.](https://support.google.com/tagmanager/answer/1

Question 6

How to log in to the Dots Business app

Accepted Answer

Use the Dots Business app or its web version to manage orders at the location level.

1. Authorization in Dots Business app

Before getting started, ** download the app from Google Play **. Your manager will provide you with the account name, login, and password for authorization.

Account. Unique name of the project. In most cases, it appears in the domain name of the project website. ** Example ** Project website - https://jacksburgersbar.com, where the project name is jacksburgersbar

Login. E-mail address. ** Example **

Password. A unique password that must include letters and numbers.

After successful authorization, the app will offer to select the address of the company location.

Then you need to log in to the company. To do this, confirm your email and password again.

![](https://storage.crisp.chat/users/helpdesk/website/6325f7

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