2.0 Data report > Marketing report
On this page of the report in real time, statistics from the following sources are updated:
Google Analytics - analytics of website visits and usage.
Google AdWords - contextual and media advertising.
Facebook Ads - advertisement on Facebook and Instagram.
Firebase Analytics - mobile app usage statistics.
To see the report, go to Settings and Reports section in the Control Panel.

Available info
Google Analytics
Data on the sources and channels of referrals from Google Analytics: sessions, users, orders, conversions, and turnover.

A line chart that shows the number of sessions and orders placed on the website in a selected period.
Google Adwords
Google advertising statistics (cost of conversion, the number of conversions received, conversion rate - the ratio of site visitors who placed an order to its total audience).

Conversions by day.
The number of conversions, as well as the ratio of the target to the average CPA by day for the selected period.

Facebook Ads
A spreadsheet with qualitative social media ad metrics.
Pie charts that show Facebook and Instagram metrics that are based on the data from the spreadsheet above.

Spent. The amount spent on advertising.
Coverage. The number of people who have seen the ad at least once.
Clicks. The number of clicks on a link in an ad.
Purchases. The number of purchases on the website recorded by the Facebook Pixel service.
Firebase Analytics
Active users by day for the selected period (users who opened the mobile app).

Successful orders by day for the selected period.
App installations by day for the selected period.

A spreadsheet with statistics on the main actions performed in apps for the selected period (installations, orders, app launches).

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Updated on: 25/04/2024
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