2.0 Сontrol panel. Marketing. Company promotions. Discounts
This type of promotion allows you to set a certain percentage of the discount or a fixed amount, which will apply to a product (dish), a category of products, or the entire menu of a certain establishment. The discount will be valid for all addresses of the company depending on the selected schedule of the promotion.
Select the Marketing section in the Control Panel menu.
Go to the Company Promotions tab and select Discounts.
Click the Create button.
Enter the required information in the appropriate fields.
Click Save.
City. Choose the city from the drop-down list in which the desired institution is located, where you want to create a Discount.
Company. Select the institution from the drop-down list in which you want to create a Discount.
Status. Current status of the promotion.
Inactive. The promotion is inactive and is not displayed on the website and mobile application.
Active. The promotion is active and displayed for customers on the website and in the mobile application.
Hidden. The promotion is active but not visible to customers on the website and mobile app.
Type of application. Allows you to choose the automatic or manual type of promotion application
Automatically. When placing an order, the promotion is applied automatically.
By promo code. The promotion can be used only with the help of a promo code. How to create a promo code, see here.
Name in Control Panel. Only displayed in the control panel to identify the promotion.
Examples
5% discount on the entire menu
Spicy Burger 20%
Name. It is used as the title of the promotion on the website and in mobile applications.
Examples
5% discount on the entire menu
Spicy Burger 20%
Valid until. Promotion end date. If the promotion is not time-limited, set 0. An unlimited-time promotion will be marked "No time limit"
Priority. The numerical value of the priority that will affect the share's place in the list of all the company's shares on the website and in the mobile application. The higher the value, the higher the position in the list.
Promotion conditions. Promotion description for website and mobile app users. Time limits, if present, are also indicated.
Examples
-5% discount on the entire menu only on weekdays
Order a Spicy Burger from Monday to Friday and get 20% off
Button link. Built-in promotion link, which can lead to a product, category, institution or to an external resource.
Discount type. Choose the type of discount - Percentage or Amount. The amount provides a fixed amount of discount in monetary equivalent, the percentage is a certain %.
Discount. If the type of discount is Amount - enter the value of the discount amount, if the type is Rercentage - enter the desired percentage.
Affects the price of the modifier. The discount of the promotion will affect not only the base price of the product, but also the price of each modifier that can be applied to this product.
Affects the price of packaging. The discount of the promotion will affect the price of the product packaging.
Combines with other discounts. The promotion discount will be combined with other promotion discounts in which the combination is also active. That is, two discounts can now be applied to the customer's order, in which the toggler is active - Combined with other discounts
Minimum order amount. The minimum order amount (excluding the cost of delivery) at which the promotion is activated. This amount will also include the cost of the Certificate applied to the order.
Order receiving type. The type of order receipt is selected, in which this promotion will be valid. When placing an order for other types of pickup, except for the selected one, the conditions of the promotion will not be fulfilled (Delivery, Delivery to the door, Pick-up, Reservation, Serving to the table, Delivery to the room).
Only for the first order. An enabled toggle will only apply the promotion to customers' first orders.
Order type. Choose the type of ordering on which the promotion will be available (online - website, call center=operator, IOS or Android).
The promotion is valid without restrictions on days of the week and time of day.
On - the promotion can be activated on any day of the week and at any time.
Off - the promotion is valid according to the specified schedule.
Schedule for taking orders. Days of the week and time when the discount will be valid. From the drop-down list, select:
Daily - The schedule for taking orders activates the company every day.
Specific - An individual schedule allows you to more flexible adjust the activity of the company for each day of the week.
If there are no restrictions on days and time, turn on the switch in the field "The promotion is valid without restrictions on days of the week and time of day".
Work time. Promotion opening hours.
Note: If the promotion has a time limit on a certain day of the week, remove the tick in the check box opposite the desired day and set the desired value.
Top discount Relevant only for aggregators, as usually such promotions are the initiative of the aggregator service when promoting the service with TOP offers from certain establishments, which are partially compensated by the service, therefore accounting for the cost of sold meals under such promotions is facilitated by separate accounting of finances for them. The enabled toggle is used to calculate the cost of sold dishes for this promotion in the Finances block, fortheir compensation to institutions
On - the promotion placed in a separate "Top Discount" section at the top of the city and company promotions page. A label with the title of the promotion displayed next to the product, in the mobile application. Also, this setting affects the position of the product in the list of products in the category.
Off - the action is displayed in standard mode.
In the Dishes block, select a product (dish), product group, category or all products to which the promotion will apply.
City screen
If the checkbox is active - the cover of the promotion is displayed in the promotions slider at the city level.
If the checkbox is inactive - the cover of the promotion is not displayed in the promotions slider at the city level.
The promotion will not be displayed in the promotions slider at the city level if the promotion does not have a cover loaded.
The cover width must be at least 700px.
Company screen
If the toggle is active, the cover of the promotion is displayed in the promotions slider on the company page.
If the toggler is inactive, the cover of the promotion is not displayed in the promotions slider on the company page.
Promotion poster. Field for uploading the cover to promotion of the company. The image must be in .png or .jpg format. The maximum file size is 1 MB. Recommended resolution is 1440х960px.
Preview. The functionality allows you to see how the uploaded image will look in the web version of the site, the mobile version of the site and applications, depending on the display settings.
Edit. Allows you to add an image of any size and choose any part of the image to be displayed for the poster. Upload an image of any size and select the "Use recommended image promotions" option, then the recommended requirements will be tightened. Click Reset to return the picture settings. To delete an image, click the Delete button and click the Save button.
Tip: It is extremely important to upload promotional posters to maximize customer engagement.
Name. Enter the name of the promotion in the appropriate language on the website and in mobile applications.
Promotion conditions. Description of the conditions of the promotion in the required language.
Example:
Valid on weekdays from 12:00 p.m. to 4:00 p.m. for orders over UAH 300.
Meta Title. The title of the promotion page that is displayed in search engine results.
Meta Description. A short description of the site page, which is displayed under the title meta tag in search engine results.
Footer text. Text to be shown in lower part of the page of a given category of company’s menu. The use of <b></b> and <br> tags is allowed.
Note: If you have an additional language enabled, in addition to the main one, we advise you to add the SEO translation of the settings, for this use the buttons above to switch between the tabs of a separate language.
Created. Displays the date and exact time the changes were made.
Action. Displays the type of change (update, status update, creation).
User. Displays the name and e-mail of the user responsible for the changes.
Data. Contains an information button with details about changes in settings.
See also
Promotion of the "Discount" type at the city level
Link to this article: here.
Creation of a promotion of the type "Discount"
Select the Marketing section in the Control Panel menu.
Go to the Company Promotions tab and select Discounts.
Click the Create button.
Enter the required information in the appropriate fields.
Click Save.
Setup requirements
1. General tab
City. Choose the city from the drop-down list in which the desired institution is located, where you want to create a Discount.
Company. Select the institution from the drop-down list in which you want to create a Discount.
Status. Current status of the promotion.
Inactive. The promotion is inactive and is not displayed on the website and mobile application.
Active. The promotion is active and displayed for customers on the website and in the mobile application.
Hidden. The promotion is active but not visible to customers on the website and mobile app.
Type of application. Allows you to choose the automatic or manual type of promotion application
Automatically. When placing an order, the promotion is applied automatically.
By promo code. The promotion can be used only with the help of a promo code. How to create a promo code, see here.
Name in Control Panel. Only displayed in the control panel to identify the promotion.
Examples
5% discount on the entire menu
Spicy Burger 20%
Name. It is used as the title of the promotion on the website and in mobile applications.
Examples
5% discount on the entire menu
Spicy Burger 20%
Valid until. Promotion end date. If the promotion is not time-limited, set 0. An unlimited-time promotion will be marked "No time limit"
Priority. The numerical value of the priority that will affect the share's place in the list of all the company's shares on the website and in the mobile application. The higher the value, the higher the position in the list.
Promotion conditions. Promotion description for website and mobile app users. Time limits, if present, are also indicated.
Examples
-5% discount on the entire menu only on weekdays
Order a Spicy Burger from Monday to Friday and get 20% off
Button link. Built-in promotion link, which can lead to a product, category, institution or to an external resource.
Discount type. Choose the type of discount - Percentage or Amount. The amount provides a fixed amount of discount in monetary equivalent, the percentage is a certain %.
Discount. If the type of discount is Amount - enter the value of the discount amount, if the type is Rercentage - enter the desired percentage.
Affects the price of the modifier. The discount of the promotion will affect not only the base price of the product, but also the price of each modifier that can be applied to this product.
Affects the price of packaging. The discount of the promotion will affect the price of the product packaging.
Combines with other discounts. The promotion discount will be combined with other promotion discounts in which the combination is also active. That is, two discounts can now be applied to the customer's order, in which the toggler is active - Combined with other discounts
Setup requirements
2. Order Workflow tab
Minimum order amount. The minimum order amount (excluding the cost of delivery) at which the promotion is activated. This amount will also include the cost of the Certificate applied to the order.
Order receiving type. The type of order receipt is selected, in which this promotion will be valid. When placing an order for other types of pickup, except for the selected one, the conditions of the promotion will not be fulfilled (Delivery, Delivery to the door, Pick-up, Reservation, Serving to the table, Delivery to the room).
Only for the first order. An enabled toggle will only apply the promotion to customers' first orders.
Order type. Choose the type of ordering on which the promotion will be available (online - website, call center=operator, IOS or Android).
Setup requirements
3. Work time tab
The promotion is valid without restrictions on days of the week and time of day.
On - the promotion can be activated on any day of the week and at any time.
Off - the promotion is valid according to the specified schedule.
Schedule for taking orders. Days of the week and time when the discount will be valid. From the drop-down list, select:
Daily - The schedule for taking orders activates the company every day.
Specific - An individual schedule allows you to more flexible adjust the activity of the company for each day of the week.
If there are no restrictions on days and time, turn on the switch in the field "The promotion is valid without restrictions on days of the week and time of day".
Work time. Promotion opening hours.
Note: If the promotion has a time limit on a certain day of the week, remove the tick in the check box opposite the desired day and set the desired value.
Setup requirements
4. Products tab
Top discount Relevant only for aggregators, as usually such promotions are the initiative of the aggregator service when promoting the service with TOP offers from certain establishments, which are partially compensated by the service, therefore accounting for the cost of sold meals under such promotions is facilitated by separate accounting of finances for them. The enabled toggle is used to calculate the cost of sold dishes for this promotion in the Finances block, fortheir compensation to institutions
On - the promotion placed in a separate "Top Discount" section at the top of the city and company promotions page. A label with the title of the promotion displayed next to the product, in the mobile application. Also, this setting affects the position of the product in the list of products in the category.
Off - the action is displayed in standard mode.
In the Dishes block, select a product (dish), product group, category or all products to which the promotion will apply.
Setup requirements
5. Graphics tab
City screen
If the checkbox is active - the cover of the promotion is displayed in the promotions slider at the city level.
If the checkbox is inactive - the cover of the promotion is not displayed in the promotions slider at the city level.
The promotion will not be displayed in the promotions slider at the city level if the promotion does not have a cover loaded.
The cover width must be at least 700px.
Company screen
If the toggle is active, the cover of the promotion is displayed in the promotions slider on the company page.
If the toggler is inactive, the cover of the promotion is not displayed in the promotions slider on the company page.
Promotion poster. Field for uploading the cover to promotion of the company. The image must be in .png or .jpg format. The maximum file size is 1 MB. Recommended resolution is 1440х960px.
Preview. The functionality allows you to see how the uploaded image will look in the web version of the site, the mobile version of the site and applications, depending on the display settings.
Edit. Allows you to add an image of any size and choose any part of the image to be displayed for the poster. Upload an image of any size and select the "Use recommended image promotions" option, then the recommended requirements will be tightened. Click Reset to return the picture settings. To delete an image, click the Delete button and click the Save button.
Tip: It is extremely important to upload promotional posters to maximize customer engagement.
Setup requirements
6. Translations tab
Name. Enter the name of the promotion in the appropriate language on the website and in mobile applications.
Promotion conditions. Description of the conditions of the promotion in the required language.
Example:
Valid on weekdays from 12:00 p.m. to 4:00 p.m. for orders over UAH 300.
Setup requirements
7. SEO tab
Meta Title. The title of the promotion page that is displayed in search engine results.
Meta Description. A short description of the site page, which is displayed under the title meta tag in search engine results.
Footer text. Text to be shown in lower part of the page of a given category of company’s menu. The use of <b></b> and <br> tags is allowed.
Note: If you have an additional language enabled, in addition to the main one, we advise you to add the SEO translation of the settings, for this use the buttons above to switch between the tabs of a separate language.
Displayed data
8. History of changes tab
Created. Displays the date and exact time the changes were made.
Action. Displays the type of change (update, status update, creation).
User. Displays the name and e-mail of the user responsible for the changes.
Data. Contains an information button with details about changes in settings.
Examples of discount display
See also
Promotion of the "Discount" type at the city level
Link to this article: here.
Updated on: 02/05/2024
Thank you!