"Integration with Google Tag Manager allows you to create containers for your website and mobile app, that can contain tools for data collection, analytics, and advertising.

To set up the integration:

In Tag Manager, click Workspace .
Near the top of the window, find your container ID, formatted as ""_GTM-XXXXXX_"" and copy it.
In the Control Panel, click Settings.
Go to the Integrations tab**.
In the list of integrations, find Google Tag Manager and click the pencil icon.
In the GTM ID field, paste the container ID.
Click Save.

With Tag Manager, you can install the following tools for your website:

Google Analytics
Google Adwords
Facebook Pixel
Etc.

The complete process of creating an account and container in Google Tag Manager is described here.

See also: Integration with marketing services using Google Tag Manager

Link to this article: here

Updated on: 25/04/2024