2.0 Control Panel. Cities. Marketing. Push notifications
Create and edit push notifications that can be sent to mobile app users in a specific city or with a specific type of device.
In the Control Panel, click Marketing and Push notifications.
Click +Create.
Add the required information (more details below).
Click Save.
In the Control Panel, click Marketing and Push notifications.
Locate the campaign you would like to launch and click the pencil icon.
Check all necessary information in the Edit tab (more details below).
Click Start.
Important: In order to receive push notifications, customers must authorize the use of their personal data for marketing purposes. Setting up how to obtain permission to use personal data is described here.
Mailings type. The only available option — Push.
Platforms. Allows you to select the desired OS. Available options:
All
iOS
Android
City. Select a city, users of which will receive a push notification. Available options:
All
Specific city
Note: Disabled cities, will not appear in the list of cities.
Important: The user's city is determined by the last order. Therefore, if you need to send a mailing to as many people as possible who have the app installed, it is better not to choose a specific city, as new app users without orders will not be included in the mailing list.
Status. Reflects the current status of the campaign. Available statuses:
Draft. The notification is created and saved, but not launched.
Waiting for distribution. The notification was started and is awaiting the date and time of the launching.
Completed. Notification is completed or stopped.
Cancelled. Notification was declined.
Start date and time. Sets the time and date of sending.
Note: If you select the past time, the campaign will start immediately after saving the settings.
Note: The recommended interval for sending several notifications in a row is 10 minutes.
Recipients by the access level. Defines the type of users who will receive the notification. Available options:
Administrators only
Administrators and moderators
All users
User group. Allows to select the user group for a campaign.
Tip. Push campaigns can be segmented by several parameters,
For example, newsletters can be categorized as follows:
All users, if you have an information reason to notify the entire audience, such as new items on the menu, promotions, or changes in work.
Or you can send newsletters to different groups, and these groups don't have to be formed only from new customers, it can be any selection.
For the second type of email campaigns, it is useful to use the RFM Segmentation report, which is generated once a month and allows you to segment customers by frequency, age, and average order check. Learn more about RFM segmentation in this article.
From this segmentation, you can export a report, divide customers by the required parameter. For example, those who have placed orders a long time ago, or vice versa - those who regularly place orders, or a customer who has made 1 order and got lost, etc. From this data, you can form user groups and send out mailings specifically for the motivation of this group, depending on the principle by which you selected them.
Regular mailings with messages tailored to specific groups will help you stay in touch with your audience, and deferred notifications will allow you to schedule mailings for a long time ahead and do it systematically and systematically.
Heading. Campaign’s heading that appears to users when they receive a notification.
Examples
Free delivery on orders over $300!
Promotional burgers with 20% discount
Link. Link to the website or the promotion with which the push mailing is made.
Mailing text. The actual text of the notification that appears to customers when they click on it.
Examples
Free doorstep delivery on all orders over $300!
Hurry up to order promotional burgers with a 20% discount. Until 01.04 only
Cover in .PNG format, 826х346px, up to 1MB. The image that appears along with the text of a notification in the list of device notifications and in the mobile app.
Note: To see a list of all changes, click History of changes.
📌Tip: In order for customers not only to receive a push notification but also to have it displayed in the app for a fixed period of time (namely, 7 days), the mailing must be done with an indication of the city to whose users you want to notify the specified message. If you don't select a city, the push notification is sent, but not saved in the Notifications tab of the app. Therefore, if the same mailing is required for all cities, it is recommended to launch a separate mailing for each city, so it will be more effective when the client can return to the message after some time.
Important! You can track push campaign analytics in the Marketing Report. For more details, follow the link here
Link to this article: here
To create a push campaign:
In the Control Panel, click Marketing and Push notifications.
Click +Create.
Add the required information (more details below).
Click Save.
To launch a campaign:
In the Control Panel, click Marketing and Push notifications.
Locate the campaign you would like to launch and click the pencil icon.
Check all necessary information in the Edit tab (more details below).
Click Start.
Important: In order to receive push notifications, customers must authorize the use of their personal data for marketing purposes. Setting up how to obtain permission to use personal data is described here.
Available settings:
Mailings type. The only available option — Push.
Platforms. Allows you to select the desired OS. Available options:
All
iOS
Android
City. Select a city, users of which will receive a push notification. Available options:
All
Specific city
Note: Disabled cities, will not appear in the list of cities.
Important: The user's city is determined by the last order. Therefore, if you need to send a mailing to as many people as possible who have the app installed, it is better not to choose a specific city, as new app users without orders will not be included in the mailing list.
Status. Reflects the current status of the campaign. Available statuses:
Draft. The notification is created and saved, but not launched.
Waiting for distribution. The notification was started and is awaiting the date and time of the launching.
Completed. Notification is completed or stopped.
Cancelled. Notification was declined.
Start date and time. Sets the time and date of sending.
Note: If you select the past time, the campaign will start immediately after saving the settings.
Note: The recommended interval for sending several notifications in a row is 10 minutes.
Recipients by the access level. Defines the type of users who will receive the notification. Available options:
Administrators only
Administrators and moderators
All users
User group. Allows to select the user group for a campaign.
Tip. Push campaigns can be segmented by several parameters,
For example, newsletters can be categorized as follows:
All users, if you have an information reason to notify the entire audience, such as new items on the menu, promotions, or changes in work.
Or you can send newsletters to different groups, and these groups don't have to be formed only from new customers, it can be any selection.
For the second type of email campaigns, it is useful to use the RFM Segmentation report, which is generated once a month and allows you to segment customers by frequency, age, and average order check. Learn more about RFM segmentation in this article.
From this segmentation, you can export a report, divide customers by the required parameter. For example, those who have placed orders a long time ago, or vice versa - those who regularly place orders, or a customer who has made 1 order and got lost, etc. From this data, you can form user groups and send out mailings specifically for the motivation of this group, depending on the principle by which you selected them.
Regular mailings with messages tailored to specific groups will help you stay in touch with your audience, and deferred notifications will allow you to schedule mailings for a long time ahead and do it systematically and systematically.
Heading. Campaign’s heading that appears to users when they receive a notification.
Examples
Free delivery on orders over $300!
Promotional burgers with 20% discount
Link. Link to the website or the promotion with which the push mailing is made.
Mailing text. The actual text of the notification that appears to customers when they click on it.
Examples
Free doorstep delivery on all orders over $300!
Hurry up to order promotional burgers with a 20% discount. Until 01.04 only
Cover in .PNG format, 826х346px, up to 1MB. The image that appears along with the text of a notification in the list of device notifications and in the mobile app.
Note: To see a list of all changes, click History of changes.
📌Tip: In order for customers not only to receive a push notification but also to have it displayed in the app for a fixed period of time (namely, 7 days), the mailing must be done with an indication of the city to whose users you want to notify the specified message. If you don't select a city, the push notification is sent, but not saved in the Notifications tab of the app. Therefore, if the same mailing is required for all cities, it is recommended to launch a separate mailing for each city, so it will be more effective when the client can return to the message after some time.
Important! You can track push campaign analytics in the Marketing Report. For more details, follow the link here
Link to this article: here
Updated on: 03/05/2024
Thank you!