> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://dots.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Why is event conversion counted incorrectly when adding a Facebook Pixel?

"Setting marketing goals is not within our competence. This is the prerogative of marketers who set everything up through GTM (Google Tag Manager). We recommend checking your settings in your Facebook account.   

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Link to this article: ** [here](https://dots.crisp.help/en/article/why-is-event-conversion-counted-incorrectly-when-adding-a-facebook-pixel-9f6twp/) **