2.0 SEO features of Dots Platform websites
"Websites powered by Dots Platform are highly optimized for SEO and 100% Google compliant. You can check it through the Google Lighthouse service - https://developers.google.com/web/tools/lighthouse
Key features
Integration with Google services
Tools to help keep users on the website
SEO parameters
Search engines, automatically index websites thanks to the sequential arrangement of blocks on the page.
URLs have an intuitive structure. This means that both the person and the robot understand which webpage they’re on.
Meta tags are one of the most important ways to improve search indexing. They display the title and description of the page to both, users and search engines (bots). The Control Panel has all the necessary settings for configuring the Title tag as well as Meta Description and Meta Keywords attributes. Their correct configuration allows you to qualitatively pump the website in the ranking of queries from search engines.
Headings h1, h2, or h3 are automatically generated on the website. This allows search engines to understand what a particular page is about and what category a particular website belongs to in general.
The search results show the most detailed information about the website. For this, there is a special markup that helps search robots understand what content can be displayed in the extended description of the site in the search results. Dots Platform websites are also adapted for social media meta tags and can be analyzed using the Open Graph protocol.
Each product category has an automatically generated webpage. You can change the URL of the category page in the category settings.
Note: When navigating the website, for the convenience of users, the category data loads dynamically using JavaScript, so the meta tags and footer text remain unchanged.
You can use one of the following options to navigate to a static category page and display the category's meta tags and footer text:
While on the product category page, simply refresh it.
Go to the Promotions page and select the desired category in the left menu.
The system provides the ability to add meta tags and footer text for each company category.
Each product has a separate page.
The system automatically creates a URL for it, based on the product name. You can find it in product settings.
The platform allows you to add unique meta tags for each product. Adding this information will help to improve the webpage’s position in the search results. The increase in the number of new pages has a positive impact on the visibility of the website as a whole, increasing traffic and the number of transactions.
Links to the product pages are available in the footer of the static category page. To view a static category page, click on the category name on the left side menu and reload the page.
The Sitemap is a website map that tells search engines which web pages to index. Dots Platform automatically generates files that contain basic information about the website for search engines.
The Sitemap is generated according to Google Search Console requirements.
To ensure that all website pages are indexed, the Sitemap.xml file contains information about all pages of companies, product categories, products, promotions, etc.
Robots.txt is a file that contains instructions for search robots.
This is a free service through which you can get information about how your website is presented in Google search results. In order for your site to be included in the Google index, it is not necessary to register with this service. However, this will let you know how your resource is being scanned by our systems and improve its interaction with them.
Search Console tools and reports allow you to:
Make sure that Google can find and scan your website.
Identify indexing issues and request re-indexing of new or updated content.
Evaluate the traffic that comes to your site from Google search: how often and for what requests links to your pages appear in the results, how often users click on them.
Receive notifications about indexing problems, spam, and other issues.
Find out what websites are linking to your resource.
Resolve issues with AMP pages, mobile usability, and more.
Google Tag Manager is a tag management system (TMS) that lets you easily update tracking code and other pieces of code (tags) on your website or mobile app. By adding a small snippet of container code to your project, you can deploy tag configurations for analytics and measurements via the web interface.
See also: Integration with marketing services using Google Tag Manager
The Dots Platform website blocks are designed to easily adjust to any screen resolution. Since there is no need to create a separate page for the mobile version, both versions of the website have the same URL. This has a positive effect on search engine optimization since there are no duplicate pages.
Images that are too large are automatically reduced to the correct size. The loading speed becomes faster, which is good for indexing.
You can upload a small icon to help your customers find the website among the other tabs. The more time a user spends on a website, the better for SEO.
The modern technologies used by Dots Platform ensure the fastest page loading speed and excellent browsing experience, regardless of the location of your users.
Search engines prioritize websites optimized for smartphones and tablets. Dots Platform automatically generates a mobile version of a website, ensuring that all of its pages work great on a wide variety of devices.
We care about protecting confidential data such as payment information and passwords. Dots Platform sites are SSL-certified (the highest security standard), and data is encrypted over HTTPS.
List of website pages that can be optimized:
Home - /
Menu - /menu
Promotions - /promotions
About the company - /info
Category pages
Product pages
Available elements:
Meta Title
Meta Keywords
Meta Description
Footer text
The rest of the elements (H1, alt for images, etc.) are already optimized by default.
Note: It is very important to add SEO texts for every page of your website.
To add or change the Title tag as well as Meta Description and Meta Keywords attributes for the home page, go to Settings > Interfaces=> Web: SEO.
To add or change the Title tag as well as Meta Description and Meta Keywords attributes for the company webpage, go to Companies > select a company > SEO.
You can add the Title, Description, and Keywords meta tags, as well as the footer text for each company category.
Each product has a separate, automatically generated page. On the product adding/editing page, you can add the Title, Description and Keywords meta tags, as well as a unique text in the Full description field.
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Link to this article: here
Table of contents
Key features
Integration with Google services
Tools to help keep users on the website
SEO parameters
1. Key features
Excellent indexing
Search engines, automatically index websites thanks to the sequential arrangement of blocks on the page.
Well-structured webpage addresses
URLs have an intuitive structure. This means that both the person and the robot understand which webpage they’re on.
Using the Title tag as well as Meta Description attributes
Meta tags are one of the most important ways to improve search indexing. They display the title and description of the page to both, users and search engines (bots). The Control Panel has all the necessary settings for configuring the Title tag as well as Meta Description and Meta Keywords attributes. Their correct configuration allows you to qualitatively pump the website in the ranking of queries from search engines.
Heading tags (h1, h2, and h3)
Headings h1, h2, or h3 are automatically generated on the website. This allows search engines to understand what a particular page is about and what category a particular website belongs to in general.
Using structured data
The search results show the most detailed information about the website. For this, there is a special markup that helps search robots understand what content can be displayed in the extended description of the site in the search results. Dots Platform websites are also adapted for social media meta tags and can be analyzed using the Open Graph protocol.
Static category pages
Each product category has an automatically generated webpage. You can change the URL of the category page in the category settings.
Note: When navigating the website, for the convenience of users, the category data loads dynamically using JavaScript, so the meta tags and footer text remain unchanged.
You can use one of the following options to navigate to a static category page and display the category's meta tags and footer text:
While on the product category page, simply refresh it.
Go to the Promotions page and select the desired category in the left menu.
Category meta tags
The system provides the ability to add meta tags and footer text for each company category.
Product pages
Each product has a separate page.
The system automatically creates a URL for it, based on the product name. You can find it in product settings.
The platform allows you to add unique meta tags for each product. Adding this information will help to improve the webpage’s position in the search results. The increase in the number of new pages has a positive impact on the visibility of the website as a whole, increasing traffic and the number of transactions.
Links to the product pages are available in the footer of the static category page. To view a static category page, click on the category name on the left side menu and reload the page.
Sitemap.xml and Robots.txt are automatically generated when creating a website.
The Sitemap is a website map that tells search engines which web pages to index. Dots Platform automatically generates files that contain basic information about the website for search engines.
The Sitemap is generated according to Google Search Console requirements.
To ensure that all website pages are indexed, the Sitemap.xml file contains information about all pages of companies, product categories, products, promotions, etc.
Robots.txt is a file that contains instructions for search robots.
2. Integration with Google services
Connect to Google Search Console
This is a free service through which you can get information about how your website is presented in Google search results. In order for your site to be included in the Google index, it is not necessary to register with this service. However, this will let you know how your resource is being scanned by our systems and improve its interaction with them.
Search Console tools and reports allow you to:
Make sure that Google can find and scan your website.
Identify indexing issues and request re-indexing of new or updated content.
Evaluate the traffic that comes to your site from Google search: how often and for what requests links to your pages appear in the results, how often users click on them.
Receive notifications about indexing problems, spam, and other issues.
Find out what websites are linking to your resource.
Resolve issues with AMP pages, mobile usability, and more.
Create and add a Google Tag Manager container to your website
Google Tag Manager is a tag management system (TMS) that lets you easily update tracking code and other pieces of code (tags) on your website or mobile app. By adding a small snippet of container code to your project, you can deploy tag configurations for analytics and measurements via the web interface.
See also: Integration with marketing services using Google Tag Manager
3. Tools to help keep users on the website
Adaptability
The Dots Platform website blocks are designed to easily adjust to any screen resolution. Since there is no need to create a separate page for the mobile version, both versions of the website have the same URL. This has a positive effect on search engine optimization since there are no duplicate pages.
Loading speed
Images that are too large are automatically reduced to the correct size. The loading speed becomes faster, which is good for indexing.
Favicon
You can upload a small icon to help your customers find the website among the other tabs. The more time a user spends on a website, the better for SEO.
Fast loading
The modern technologies used by Dots Platform ensure the fastest page loading speed and excellent browsing experience, regardless of the location of your users.
Mobile optimization
Search engines prioritize websites optimized for smartphones and tablets. Dots Platform automatically generates a mobile version of a website, ensuring that all of its pages work great on a wide variety of devices.
Reliability and safety
We care about protecting confidential data such as payment information and passwords. Dots Platform sites are SSL-certified (the highest security standard), and data is encrypted over HTTPS.
4. SEO parameters
Settings Information
List of website pages that can be optimized:
Home - /
Menu - /menu
Promotions - /promotions
About the company - /info
Category pages
Product pages
Available elements:
Meta Title
Meta Keywords
Meta Description
Footer text
The rest of the elements (H1, alt for images, etc.) are already optimized by default.
Note: It is very important to add SEO texts for every page of your website.
Home page SEO settings
To add or change the Title tag as well as Meta Description and Meta Keywords attributes for the home page, go to Settings > Interfaces=> Web: SEO.
Company page SEO settings
To add or change the Title tag as well as Meta Description and Meta Keywords attributes for the company webpage, go to Companies > select a company > SEO.
Company page SEO settings
You can add the Title, Description, and Keywords meta tags, as well as the footer text for each company category.
SEO settings of product web pages
Each product has a separate, automatically generated page. On the product adding/editing page, you can add the Title, Description and Keywords meta tags, as well as a unique text in the Full description field.
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Link to this article: here
Updated on: 03/06/2024
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