2.0 How to upload product feed for Google smart banner?
Our platform does not provide functionality for uploading product feeds to Google. You can prepare it yourself (manually) if necessary, using the View the code of your browser function.
We have already explored the format of product ads that require a feed. And we came to the conclusion that it is relevant for e-commerce (when, for example, you sell household appliances and you need to show a specific refrigerator to a client who is looking for it). At the same time, this format is not relevant for food delivery (few customers are looking for a specific dish, but even so, after 30 minutes they are already full and the request is not relevant).
We tried running product campaigns on Google. They were deactivated, as it is assumed that any product can be delivered within the entire country, and not within a city radius, as food delivery services do. This is one of the requirements for product campaigns on Google.
Link to this article: here
We have already explored the format of product ads that require a feed. And we came to the conclusion that it is relevant for e-commerce (when, for example, you sell household appliances and you need to show a specific refrigerator to a client who is looking for it). At the same time, this format is not relevant for food delivery (few customers are looking for a specific dish, but even so, after 30 minutes they are already full and the request is not relevant).
We tried running product campaigns on Google. They were deactivated, as it is assumed that any product can be delivered within the entire country, and not within a city radius, as food delivery services do. This is one of the requirements for product campaigns on Google.
Link to this article: here
Updated on: 18/06/2024
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