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# 2.0 How to unblock the Google Ads account

Google can block your Google Ads account for various reasons. When blocked, you will receive a notification in the account interface, as well as a corresponding e-mail.


Common reasons for blocking Google Ads account include: 
*   Alcohol-related advertising, both for alcohol and drinks that resemble alcohol.     
*   The presence of products or services that cause damage, harm, or injury.    
*   Failure to comply with Google Ads format requirements (restrictions on the size of images and files; the number of characters in the ad, etc.).    
*   Violation of affiliate program rules (same or similar ads in different accounts, for the same or similar search queries; showing several ads simultaneously that advertise the same organization, app, or site).    
*   The presence of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.    
*   Enabling dishonest behavior (hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services).    
*   Data collection and use (inadequate data security; unacceptable information sharing; misusing personal information; unauthorized cookies on Google domains).    
*   Content manipulation (using forbidden words or misspelled phrases; using invisible Unicode characters; manipulating images or videos to hide content that violates the rules).    
*   Attempts to bypass the system (showing to certain users, including Google, content that is different from what is available to all other users; attempting to reuse Google Ads after blocking by creating new accounts).    
*   Violation of destination requirements (a display URL that does not accurately reflect the URL of the landing page; sites or apps that are under construction, parked domains, or are just not working; sites that are not viewable in commonly used browsers, etc.).    
*   Violation of trade sanctions (it is forbidden to use Google Ads on behalf of individuals and organizations located in countries or regions under the sanctioning control).    
*   Misrepresentation (ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.).    
*   Posting information that could harm the safety and comfort of users (gambling and games, sexual content, etc.). 
    

# Unlocking the block
1.  Make sure your account does not violate the Google Ads Terms or Conditions. For more information, see [here](https://support.google.com/adspolicy/answer/6008942).  
    **Important:** Be careful not to skip this step. Remember that conditions are constantly changing, and you might not know about the changes.
    
2.  Submit an appeal. To do this, follow the [instruction](https://support.google.com/google-ads/answer/1704381#zippy=) and use the [form](https://support.google.com/google-ads/workflow/9290386?visit_id=637763633207772415-3555677612&rd=1). Please carefully check the information you provide. Inaccurate data reduces the likelihood of a positive decision. You need a good reason to reactivate your account. Therefore, try to provide detailed, truthful, and accurate information.
  
A specialist usually responds within 5 business days (sometimes it may take longer).

If you received an answer to your appeal and think there was a mistake, you can report it in the response letter, providing additional information that may help the investigation.

**Important:** Do not create any other accounts until Google contacts you, as they will also be blocked.

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Link to this article: ** [here](https://dots.crisp.help/en/article/how-to-unblock-the-google-ads-account-165o7ap/) **