2.0 How to create a promotion for a Gift?
The platform does not provide a separate type of Gift promotion.
At the same time, this type of incentive can be issued in several ways, depending on which of them the business considers simpler and more understandable for its target audience.
1. Complex promotion
This design option is easier to configure and performs the main function - to inform the institution about the need to add a gift and encourage the user to increase the average check.
Examples of incentives:
Place an order in the amount of $50 or more - receive Cola as a gift
Order from 2 burgers - get a Signature burger as a gift
Order any set worth $50 or more and receive Maki with salmon as a gift
Place an order for $50 or more from 12:00 to 4:00 p.m. and receive a signature pizza as a gift
Example settings:
Gift for the entire menu with a minimum order amount
Create an action of type Complex action.
Type of application - Automatic
Minimum order amount - the desired amount of the check, upon reaching which the promotion is applied (this amount will also include the value of the Certificate applied to the order).
The promotion is valid without restrictions on days of the week and time of day - Yes (check mark is indicated)
The promotion applies to: all products
The institution can only add a gift based on the information about Activated promotions. Also, in the case of using the POS system, the cashier must add the gift to the check.
A gift for selected goods with a minimum order amount
Create an action of type Complex action.
Type of application - Automatic
Minimum order amount - the desired amount of the check, upon reaching which the promotion is applied. (this amount will also include the cost of the Certificate applied to the order).
The promotion is valid without restrictions on days of the week and time of day - Yes (check mark is indicated)
The promotion applies to: check the desired products or category, the cost of which will be taken into account in the minimum order amount.
Important! If the promotion needs to be applied when buying a certain number of products, for example, 2 pizzas, etc. - specify the minimum order amount equal to the cost of the 2 cheapest items to which the promotion applies, for example, the 2 cheapest rolls, pizzas, burgers etc.
Only the products selected in the promotion settings will be taken into account in the minimum order amount. This amount will also include the cost of the Certificate applied to the order. Even if the total check corresponds to the minimum amount, but the promotional products in total do not reach the minimum amount - the promotion will not be applied.
A gift for selected products with a minimum order amount and with a limited application schedule
This setting option can be used to optimize the busiest hours, increasing the average order check.
Create an action of type Complex action.
Type of application - Automatic
Minimum order amount - the desired amount of the check, upon reaching which the promotion is applied. This amount will also include the cost of the Certificate applied to the order.
The promotion is valid without restrictions on days of the week and time of day - No (remove the check mark)
Schedule of action of the promotion and Hours of operation - indicate the schedule within which the promotion will be applied.
The promotion applies to: check the desired products or category, the cost of which will be taken into account in the minimum order amount.
Important! The promotion will only be applied to orders whose delivery time falls within the specified interval or is placed during the "As soon as possible" delivery promotion.
If the user places an order at the time of the promotion, when choosing the As soon as possible time option, the promotion will be applied, even if the estimated delivery time is already after the promotion expires, since the user does not affect the delivery time in this mode.
But if, during the promotion, the user makes a pre-order for a specific time outside the schedule of the promotion, it will not be applied.
If the user makes an order outside the schedule, but makes a pre-order for a specific time within the schedule of the promotion, it will be applied.
For additional motivation, the user sees a dynamic progress bar, which shows the remaining amount in the basket before the promotion is applied.
To the operator, as well as to the cashier of the point of issue, the applied promotion is displayed by default.
2. Gift as item modifier
This design option is a bit more complicated at the setup stage, but may be more suitable for the gift design options that the customer may choose.
Examples of incentives:
1+1=3
Example settings:
Creation of a 1+1=2 offer with a separate product
Create modifiers with variants of all pizzas, burgers, rolls, etc., when ordering which user should receive a gift.
From the created modifiers, form groups of modifiers in the amount that the client must choose to receive a gift. For example, if the user has to choose 2 pizzas, burgers, rolls, etc., to get the 3rd one for free - you need to create 2 identical groups of modifiers, with different names, for example, Choose the first pizza (burger, roll, etc.) and Choose the second pizza (burger, roll etc).
In the Modifier Group settings, you need to select the following settings:
Number of choices - Monochoice
Modifier type - Complex
Displaying the list - it is recommended to choose Expanded list so that it is easier for the user to notice it.
The number of modifiers in the preview - we recommend choosing 3, this number will not make the product card last long and the user will notice the following groups of modifiers.
Separately create modifiers for gift goods with a price of UAH 0
Form a group from these free modifiers, for example with the name Pizza as a gift with settings similar to point 3.
Create a product with a suitable name, for example "Pizza 2+1", or "1+1=3". Instead of a photo of a specific product, you can make an appropriate banner.
In the product settings, uncheck the box "Standard group of modifiers" and select all created Groups, namely: Choose pizza #1, Choose pizza #2 and Pizza as a gift
To increase attention, you can apply a Complex promotion to the created product
For the user, this design option will look like this:
To the operator and cashier at the point of issue, this will appear as an item with modifications
Creation of a 1+1=2 offer as additional modifiers in combination with a Complex action
Create a free mod that will be selected in the main product by default, for example it can be a "No Addons" mod
Create modifiers with options for all the pizzas, burgers, rolls, etc. that the user should receive a gift when ordering. If such modifiers already exist - you can not duplicate them
From the modifiers created in accordance with points 1 and 2 - form a Group of modifiers, for example, with the name "Choose a second pizza and get a Signature for FREE!"
In the settings of the desired product or the entire category to which the promotion applies, remove the check mark in the "Standard group of modifiers" field and select the created Group of modifiers.
To add additional pizza, we create a Complex promotion with a minimum amount, namely:
Minimum order amount - specify a minimum order amount equal to the cost of the 2 cheapest items to which the promotion applies, for example, the 2 cheapest rolls, pizzas, burgers, etc. If the promotion is valid for the purchase of 2 pizzas and the cheapest pizza costs UAH 99, the minimum order amount is UAH 198. This is necessary so that the promotion is applied only when buying 2 or more products of the selected category
The promotion is valid without restrictions on days of the week and time of day - Yes (check mark is indicated)
The promotion applies to: check the desired products or category, the cost of which will be taken into account in the minimum order amount.
For the user, this design option will look like this:
For the operator and cashier at the point of issue, this will appear as item with modifications + applied promotion
Even if the customer did not understand that the second pizza should be selected in the Modifiers of the main pizza, but chose two - the promotion for free will be applied.
Link to this article: here
At the same time, this type of incentive can be issued in several ways, depending on which of them the business considers simpler and more understandable for its target audience.
1. Complex promotion
This design option is easier to configure and performs the main function - to inform the institution about the need to add a gift and encourage the user to increase the average check.
Examples of incentives:
Place an order in the amount of $50 or more - receive Cola as a gift
Order from 2 burgers - get a Signature burger as a gift
Order any set worth $50 or more and receive Maki with salmon as a gift
Place an order for $50 or more from 12:00 to 4:00 p.m. and receive a signature pizza as a gift
Example settings:
Gift for the entire menu with a minimum order amount
Create an action of type Complex action.
Type of application - Automatic
Minimum order amount - the desired amount of the check, upon reaching which the promotion is applied (this amount will also include the value of the Certificate applied to the order).
The promotion is valid without restrictions on days of the week and time of day - Yes (check mark is indicated)
The promotion applies to: all products
The institution can only add a gift based on the information about Activated promotions. Also, in the case of using the POS system, the cashier must add the gift to the check.
A gift for selected goods with a minimum order amount
Create an action of type Complex action.
Type of application - Automatic
Minimum order amount - the desired amount of the check, upon reaching which the promotion is applied. (this amount will also include the cost of the Certificate applied to the order).
The promotion is valid without restrictions on days of the week and time of day - Yes (check mark is indicated)
The promotion applies to: check the desired products or category, the cost of which will be taken into account in the minimum order amount.
Important! If the promotion needs to be applied when buying a certain number of products, for example, 2 pizzas, etc. - specify the minimum order amount equal to the cost of the 2 cheapest items to which the promotion applies, for example, the 2 cheapest rolls, pizzas, burgers etc.
Only the products selected in the promotion settings will be taken into account in the minimum order amount. This amount will also include the cost of the Certificate applied to the order. Even if the total check corresponds to the minimum amount, but the promotional products in total do not reach the minimum amount - the promotion will not be applied.
A gift for selected products with a minimum order amount and with a limited application schedule
This setting option can be used to optimize the busiest hours, increasing the average order check.
Create an action of type Complex action.
Type of application - Automatic
Minimum order amount - the desired amount of the check, upon reaching which the promotion is applied. This amount will also include the cost of the Certificate applied to the order.
The promotion is valid without restrictions on days of the week and time of day - No (remove the check mark)
Schedule of action of the promotion and Hours of operation - indicate the schedule within which the promotion will be applied.
The promotion applies to: check the desired products or category, the cost of which will be taken into account in the minimum order amount.
Important! The promotion will only be applied to orders whose delivery time falls within the specified interval or is placed during the "As soon as possible" delivery promotion.
If the user places an order at the time of the promotion, when choosing the As soon as possible time option, the promotion will be applied, even if the estimated delivery time is already after the promotion expires, since the user does not affect the delivery time in this mode.
But if, during the promotion, the user makes a pre-order for a specific time outside the schedule of the promotion, it will not be applied.
If the user makes an order outside the schedule, but makes a pre-order for a specific time within the schedule of the promotion, it will be applied.
For additional motivation, the user sees a dynamic progress bar, which shows the remaining amount in the basket before the promotion is applied.
To the operator, as well as to the cashier of the point of issue, the applied promotion is displayed by default.
2. Gift as item modifier
This design option is a bit more complicated at the setup stage, but may be more suitable for the gift design options that the customer may choose.
Examples of incentives:
1+1=3
Example settings:
Creation of a 1+1=2 offer with a separate product
Create modifiers with variants of all pizzas, burgers, rolls, etc., when ordering which user should receive a gift.
From the created modifiers, form groups of modifiers in the amount that the client must choose to receive a gift. For example, if the user has to choose 2 pizzas, burgers, rolls, etc., to get the 3rd one for free - you need to create 2 identical groups of modifiers, with different names, for example, Choose the first pizza (burger, roll, etc.) and Choose the second pizza (burger, roll etc).
In the Modifier Group settings, you need to select the following settings:
Number of choices - Monochoice
Modifier type - Complex
Displaying the list - it is recommended to choose Expanded list so that it is easier for the user to notice it.
The number of modifiers in the preview - we recommend choosing 3, this number will not make the product card last long and the user will notice the following groups of modifiers.
Separately create modifiers for gift goods with a price of UAH 0
Form a group from these free modifiers, for example with the name Pizza as a gift with settings similar to point 3.
Create a product with a suitable name, for example "Pizza 2+1", or "1+1=3". Instead of a photo of a specific product, you can make an appropriate banner.
In the product settings, uncheck the box "Standard group of modifiers" and select all created Groups, namely: Choose pizza #1, Choose pizza #2 and Pizza as a gift
To increase attention, you can apply a Complex promotion to the created product
For the user, this design option will look like this:
To the operator and cashier at the point of issue, this will appear as an item with modifications
Creation of a 1+1=2 offer as additional modifiers in combination with a Complex action
Create a free mod that will be selected in the main product by default, for example it can be a "No Addons" mod
Create modifiers with options for all the pizzas, burgers, rolls, etc. that the user should receive a gift when ordering. If such modifiers already exist - you can not duplicate them
From the modifiers created in accordance with points 1 and 2 - form a Group of modifiers, for example, with the name "Choose a second pizza and get a Signature for FREE!"
In the settings of the desired product or the entire category to which the promotion applies, remove the check mark in the "Standard group of modifiers" field and select the created Group of modifiers.
To add additional pizza, we create a Complex promotion with a minimum amount, namely:
Minimum order amount - specify a minimum order amount equal to the cost of the 2 cheapest items to which the promotion applies, for example, the 2 cheapest rolls, pizzas, burgers, etc. If the promotion is valid for the purchase of 2 pizzas and the cheapest pizza costs UAH 99, the minimum order amount is UAH 198. This is necessary so that the promotion is applied only when buying 2 or more products of the selected category
The promotion is valid without restrictions on days of the week and time of day - Yes (check mark is indicated)
The promotion applies to: check the desired products or category, the cost of which will be taken into account in the minimum order amount.
For the user, this design option will look like this:
For the operator and cashier at the point of issue, this will appear as item with modifications + applied promotion
Even if the customer did not understand that the second pizza should be selected in the Modifiers of the main pizza, but chose two - the promotion for free will be applied.
Link to this article: here
Updated on: 28/05/2024
Thank you!