> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://dots.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# 2.0 Data report > Marketing report

### On this page of the [report](https://dots.crisp.help/en/article/20-control-panel-settings-reports-1f0d7th/) in real time, statistics from the following sources are updated:

* Google Analytics - analytics of website visits and usage.
* Google AdWords - contextual and media advertising.
* Facebook Ads - advertisement on Facebook and Instagram.
* Firebase Analytics - mobile app usage statistics.

To see the report, go to **Settings** and  **Reports** section in the Control Panel.

![](https://storage.crisp.chat/users/helpdesk/website/3c7680cb850c3200/image_1ialn8t.png)

# Available info

### Google Analytics

* Data on the sources and channels of referrals from Google Analytics: sessions, users, orders, conversions, and turnover.

![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_1g9739g.png)

* A line chart that shows the number of sessions and orders placed on the website in a selected period.

### Google Adwords

Google advertising statistics (cost of conversion, the number of conversions received, conversion rate - the ratio of site visitors who placed an order to its total audience).

![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_1ynzbbx.png)

### Conversions by day. 

The number of conversions, as well as the ratio of the target to the average CPA by day for the selected period.

![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_1rvi9ie.png)

### Facebook Ads

* A spreadsheet with qualitative social media ad metrics.
* Pie charts that show Facebook and Instagram metrics that are based on the data from the spreadsheet above.


![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_4fgynh.png)

1. **Spent.** The amount spent on advertising.
2. **Coverage.** The number of people who have seen the ad at least once.
3. **Clicks.** The number of clicks on a link in an ad.
4. **Purchases.** The number of purchases on the website recorded by the Facebook Pixel service.

### Firebase Analytics

* Active users by day for the selected period (users who opened the mobile app).


![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_ehwkss.png)

* Successful orders by day for the selected period. 

* App installations by day for the selected period.


![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_1jf49ch.png)

* A spreadsheet with statistics on the main actions performed in apps for the selected period (installations, orders, app launches).

![](https://storage.crisp.chat/users/helpdesk/website/6325f71679373400/image_1ukcby9.png)



Link to this article: ** [here](https://dots.crisp.help/en/article/data-report-marketing-report-1ms9lhm/) **