2.0 Create Apple Search Ads campaigns
Apple Search Ads is a platform for advertising iOS apps in the App Store search results. It helps to increase the number of users of your app.
Log in to your Apple Search Ads account using your Apple ID.
If you do not have an Apple ID, create one using this link.
In the window that appears, choose your language and date/time format preference.
Fill in the Account Information fields:
Account name
Country or region
Time zone
The currency you wish to pay in
Add your contact information.
Accept the Apple Advertising Services Terms of Service.
Complete the Business Details page with tax information.
Set up your payment method.
Choose your contact preference, and click Save.
To create a campaign, you need to connect the app to an advertising account. To do this, click Settings to the right of the campaign group name in the upper left corner of the screen.
In the window that appears, click Link an account and select Dots Platform, LLC. Then, click Save.
After the accounts are linked, clear your web browser cache and sign in again.
From the Apple Search Ads Campaigns dashboard, click Create Campaign.
Choose the app you want to promote.
Select where your ads will run. You can either promote your app at the top of App Store search results or on the Search tab, at the top of the suggested apps list.
Choose a country where your campaign will run (region selection is unavailable) and click Continue.
Apply campaign settings:
Name your campaign. If you want to organize keywords or Creative Sets according to specific themes, it’s a good idea to reference that theme in your campaign name. For example, Brand or Discovery.
Set a campaign budget. The amount you set can be increased at any time, but you can’t decrease your budget once your campaign has started. Your ads will run until you exhaust your budget, reach your campaign end date, or pause your campaign.
Set an optional daily cap. This will help distribute your spend each day, so your budget will last for a specific time period.
Create an ad group:
Name your ad group. If you’re creating a search results campaign, it’s good to align your ad group name with a keyword theme.
Set a default maximum cost-per-tap (max CPT) or maximum cost-per-thousand-impressions (max CPM) bid for your ad group. In search results campaigns, your max CPT bid is the maximum amount you’re willing to pay for a tap on your ad. In Search tab campaigns, your max CPM bid is the maximum you’re willing to pay for one thousand ad impressions. Your default max CPT or max CPM bid is set at the ad group level. For search results campaigns, this means the same bid applies across all keywords in an ad group unless you specify a max CPT bid at the keyword level.
If you’re creating a search results campaign, you can add an optional cost-per-acquisition (CPA) goal, or the amount you ideally want to spend to acquire one customer.
For search results campaigns, turn Search Match on or off.
Choose ad group keywords for search results campaigns. When an App Store customer types in a relevant search query that includes one of your keywords, your ad could appear. You can add your own keywords, as well as pick from those recommended by the system.
Refine your audience by device type, customer type, demographics, and location.
Set a start date for your campaign, along with an optional end date.
Specify the times and days of the week your ads will run, if you have a preference.
For search results campaigns, add optional Creative Sets for more ad options that align to your ad group theme or audience.
Click Create Campaign.
After the campaign has been created, you’ll be able to view its results.
Later, you can edit budgets, add and remove keywords, increase or decrease cost-per-tap bids on these words, etc.
See also
Set up an Apple Search Ads account
Link App Store Connect accounts
Create Apple Search Ads campaigns
Link to this article: here
Create an account
Log in to your Apple Search Ads account using your Apple ID.
If you do not have an Apple ID, create one using this link.
In the window that appears, choose your language and date/time format preference.
Fill in the Account Information fields:
Account name
Country or region
Time zone
The currency you wish to pay in
Add your contact information.
Accept the Apple Advertising Services Terms of Service.
Complete the Business Details page with tax information.
Set up your payment method.
Choose your contact preference, and click Save.
Prepare to start your first campaign
To create a campaign, you need to connect the app to an advertising account. To do this, click Settings to the right of the campaign group name in the upper left corner of the screen.
In the window that appears, click Link an account and select Dots Platform, LLC. Then, click Save.
After the accounts are linked, clear your web browser cache and sign in again.
Create a campaign
From the Apple Search Ads Campaigns dashboard, click Create Campaign.
Choose the app you want to promote.
Select where your ads will run. You can either promote your app at the top of App Store search results or on the Search tab, at the top of the suggested apps list.
Choose a country where your campaign will run (region selection is unavailable) and click Continue.
Apply campaign settings:
Name your campaign. If you want to organize keywords or Creative Sets according to specific themes, it’s a good idea to reference that theme in your campaign name. For example, Brand or Discovery.
Set a campaign budget. The amount you set can be increased at any time, but you can’t decrease your budget once your campaign has started. Your ads will run until you exhaust your budget, reach your campaign end date, or pause your campaign.
Set an optional daily cap. This will help distribute your spend each day, so your budget will last for a specific time period.
Create an ad group:
Name your ad group. If you’re creating a search results campaign, it’s good to align your ad group name with a keyword theme.
Set a default maximum cost-per-tap (max CPT) or maximum cost-per-thousand-impressions (max CPM) bid for your ad group. In search results campaigns, your max CPT bid is the maximum amount you’re willing to pay for a tap on your ad. In Search tab campaigns, your max CPM bid is the maximum you’re willing to pay for one thousand ad impressions. Your default max CPT or max CPM bid is set at the ad group level. For search results campaigns, this means the same bid applies across all keywords in an ad group unless you specify a max CPT bid at the keyword level.
If you’re creating a search results campaign, you can add an optional cost-per-acquisition (CPA) goal, or the amount you ideally want to spend to acquire one customer.
For search results campaigns, turn Search Match on or off.
Choose ad group keywords for search results campaigns. When an App Store customer types in a relevant search query that includes one of your keywords, your ad could appear. You can add your own keywords, as well as pick from those recommended by the system.
Refine your audience by device type, customer type, demographics, and location.
Set a start date for your campaign, along with an optional end date.
Specify the times and days of the week your ads will run, if you have a preference.
For search results campaigns, add optional Creative Sets for more ad options that align to your ad group theme or audience.
Click Create Campaign.
After the campaign has been created, you’ll be able to view its results.
Later, you can edit budgets, add and remove keywords, increase or decrease cost-per-tap bids on these words, etc.
See also
Set up an Apple Search Ads account
Link App Store Connect accounts
Create Apple Search Ads campaigns
Link to this article: here
Updated on: 03/06/2024
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