Google can block your Google Ads account for various reasons. When blocked, you will receive a notification in the account interface, as well as a corresponding e-mail.

Common reasons for blocking Google Ads account include:

• Alcohol-related advertising, both for alcohol and drinks that resemble alcohol.
• The presence of products or services that cause damage, harm, or injury.
• Failure to comply with Google Ads format requirements (restrictions on the size of images and files; the number of characters in the ad, etc.).
• Violation of affiliate program rules (same or similar ads in different accounts, for the same or similar search queries; showing several ads simultaneously that advertise the same organization, app, or site).
• The presence of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.
• Enabling dishonest behavior (hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services).
• Data collection and use (inadequate data security; unacceptable information sharing; misusing personal information; unauthorized cookies on Google domains).
• Content manipulation (using forbidden words or misspelled phrases; using invisible Unicode characters; manipulating images or videos to hide content that violates the rules).
• Attempts to bypass the system (showing to certain users, including Google, content that is different from what is available to all other users; attempting to reuse Google Ads after blocking by creating new accounts).
• Violation of destination requirements (a display URL that does not accurately reflect the URL of the landing page; sites or apps that are under construction, parked domains, or are just not working; sites that are not viewable in commonly used browsers, etc.).
• Violation of trade sanctions (it is forbidden to use Google Ads on behalf of individuals and organizations located in countries or regions under the sanctioning control).
• Misrepresentation (ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.).
• Posting information that could harm the safety and comfort of users (gambling and games, sexual content, etc.).
  

Unlocking the block

1. Make sure your account does not violate the Google Ads Terms or Conditions. For more information, see here.
   Important: Be careful not to skip this step. Remember that conditions are constantly changing, and you might not know about the changes.
   
2. Submit an appeal. To do this, follow the instruction and use the form. Please carefully check the information you provide. Inaccurate data reduces the likelihood of a positive decision. You need a good reason to reactivate your account. Therefore, try to provide detailed, truthful, and accurate information.
   
   A specialist usually responds within 5 business days (sometimes it may take longer).

If you received an answer to your appeal and think there was a mistake, you can report it in the response letter, providing additional information that may help the investigation.

Important: Do not create any other accounts until Google contacts you, as they will also be blocked.

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Updated on: 03/06/2024